the biggest Scam

A few days ago, I realized something.

Thought it over. Did the math. Triple-checked the numbers.

I’m now sure of it.

Traditional advertising is the biggest scam still running in 2025. By far.

Newspaper ads, billboards, television advertising...

It’s all a scam. And no one is talking about it!

Here’s a great example: 👇

For just $7 million, you get a 30-second slot in the Superbowl commercial block.

They say you reach 100 million people.

Let’s assume for a second that these people are absolutely glued to their televisions.

No bathroom breaks. No talking during commercials.

Everyone sitting at the edge of their seats.

Realistic? Hell no. But let’s roll with it...

The Superbowl commercial block has a $70 CPM (cost per thousand impressions).

You and I both know we’re not even remotely close to reaching 100 million people, so the real cost is much higher.

Now, guess what you’d pay to run your ad on Meta (Facebook/Instagram)?

To a local audience of people who could actually become customers.

People who are actively paying attention to their phones.

The CPM would be...

… drumroll please...

Somewhere between $5-$15.

We reach the right people for at least 85% LESS than traditional advertising.

And here’s the best part:

No need for a million-dollar production.

No endless revisions.

No weeks and weeks of work.

Just simple, effective targeting that gets results.

Reaching the right people again... and again... and again.

Traditional advertising is like a zombie that just won’t lay down and stay dead.

It just keeps shuffling around. 🧟

Old-school ads are ridiculously expensive compared to all the newer and better options available today.

So here are my two top tips for 2025:

If you're running traditional ads, consider moving some of that budget to smarter, more effective advertising.

If you’re not running ads yet, take online marketing seriously. It’s worth every penny when done right.

P.S. Don’t get me wrong—if you have an unlimited budget, traditional advertising is great!

Coca-Cola has a $4 BILLION (with a B) marketing budget. They’ll do fine either way.

But if you’re like me (and my clients), you want to get the most bang for your advertising buck.